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One particular area that’s fairly new to the marketing equation is the fusion of mobile phone with the local search. You probably do it daily and never think so much about it! “There are currently about 3.2 billion mobile subscribers in the world, and that number is expected to grow by at least a billion in the next few years. Today, mobile phones are more prevalent than cars (about 800 million registered vehicles in the world) and credit cards (only 1.4 billion of those). While it took 100 years for land-line phones to spread to more than 80% of the countries in the world, their wireless descendants did it in 16. …and fewer teens are wearing watches now because they use their phones to tell time instead. So it’s safe to say that the mobile phone may be the most prolific consumer product ever invented.” – Eric Schmidt. President of Google The iPhone, Blackberry, Android and other smart phones all allow easy searching on the spot to find local businesses through Google Maps (displaying Google Places listings). Google now has it's own mobile phone, the Nexus S. What does this tell you about mobile searches!! Experts predict 80-90% of people will be DEPENDENT on mobile maps in the next 24 months. With 4 mobile phones to every pc, this is a huge market right now and Google is paying very close attention to it, putting a lot of resources into this particular area. There has been a big shift in the way Google Places listings are displayed on the Google search results, but more importantly there is a massive social shift in the way people are finding local businesses. The amount of people who are using their mobile device and specifically Google maps to find a local business is rising at an alarming rate. Local businesses are struggling without it and the ones who are in the ‘know’ are reaping the rewards. The majority of searches done on a mobile device are to find contact details, opening times or what products you stock. They are quick searches of local businesses. In order to get customers to contact you from their mobile, you should have a quicker mobile website. At Social Media Buddies, we can put you on the map and create an affordable mobile website for you. These websites can be a stand-a-lone site and will work on all phones that have internet access, so not only smartphones. You don't need to download an app in order to display it. What could be simpler, for you and your customers! Get found on the mobile web. Geta GoMobi website from Social Media Buddies. They will also display on a desktop. www.ashtongolfcentre.mobi www.socialmediabuddies.mobi www.dovephotography.mobi CALL NOW TO GET YOUR GoMobi website. Helen: 07824 774966 |
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