Mobile Websites for Small Business
There are currently more than four billion mobile phones in use worldwide and that number is expected to surpass six billion in 2011 (that’s over 70 percent of the world population).*
The demand for mobile websites is strong and growing. Large corporations and Fortune 500 companies took the lead in testing this new trend and the message is clear: A mobile-friendly website is key for attracting and converting mobile traffic. Moreover, having a mobile optimized site is becoming an expectation. What’s driving this expectation? As consumers adopt new devices such as the iPhone, the mobile browsing experience is getting better and consumers are browsing more often on handheld devices. It’s an exciting new opportunity for businesses to reach customers who are on the go. And Google's new search robot, mobilebot, is able to detect what type of device a consumer is searching from and will send only mobile friendly searches to the device.
With a mobile website you can access new markets, promote and advertise your products, and help boost local foot traffic. To date small businesses haven’t had a lot of opportunity to explore mobile websites but that is all changing. As the demand grows, the supply increases and the price point drops, which is great news for small businesses interested in getting onboard affordably.
It isn’t new that websites are available on mobile devices. What’s new is they are now presented in a mobile-friendly format by positioning the most relevant content upfront. A made-for-mobile website ensures content displays correctly meaning no more broken images or distorted text, making it a better customer experience. There are also new features like ‘click-to-call’ which allows mobile users to call that business in just one click.
In 2009 there was a reported total of $1.6 billion in transactions alone through mobile devices.* Imagine having the ability to access consumers and sell your product through hand-held devices.
Are you mobile ready?
Did you know?
Web access through laptops and mobile devices will likely surpass desktop access over the next five years.
Put your local business on the mobile web, Call Social Media Buddies for a great affordable Mobile Website.
* The International Telecommunication Union
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